CRISIS PREVENTION AUTHORITY
The best way to stop a crisis
is preventing it from starting in the first place.
The Four Corners Group are crisis prevention specialists -- we protect companies and their investors by catching problems BEFORE they see the light of day.
Our clients are businesses and organizations who are vulnerable to internal mishaps or heightened scrutiny from customers, constituents, and special interest groups.
According to the World Economic Forum, 25% of a company's value is its reputation. So why let a crisis go public?
We also provide qualified start-ups with special communications services packages especially tailored for them and their budgets.
I am veteran communications expert Drew Kerr, founder of The Four Corners Group.
We "trouble-proof" clients with three solutions:
1) Integrate into your "approval pipeline" to impartially flag potential hot buttons and present viable alternatives.
2) Build an ironclad internal checks and balances system.
3) Help interview, hire and train a Crisis Prevention Officer (CPO) to objectively protect a company from itself and outside cultural and political disruption.
Read Drew Kerr's article
"Your reputation is everything -- that's why you need a crisis prevention officer now."
PHOTOGRAPHER: Allison Michael Orenstein STYLING: On Camera Image Consulting
In today's fast-moving, unforgiving world,
everything you say and do is scrutinized.
You need a safeguard system,
not days putting out five-alarm fires.
More and more, established companies and start-ups are unfortunately brought down by a lack of good internal guardrails.
Many of them are in the cross-hairs of angry social media campaigns, political and cultural groups, and even their own customers' wrath.
What do they call have in common? No objective viewpoint looking out for their own best interests.
Taking action after a calamity is a very expensive, drawn-out, and outdated process that doesn't stop your reputation from taking a hit in the first place.
The Four Corners Group provides a powerful safety net against the destruction to your credibility and finances that a crisis can bring.
IF ONLY THESE COMPANIES HAD
IMPARTIAL ADVISORS TO STOP THEM
FROM PUBLICITY DISASTER
"We had a process failure internally that we will fix."
-- Zoom CEO Eric Yuan admits to the press the internal bungling of their new terms of service
"I came up with a very, very dumb idea to vent my frustration."
-- HBO Chief Casey Bloys explains why he had his staff create fake Twitter accounts to attack TV critics.
HOW YOU WIN.
HOW WE WORK.
The costs of a publicity crisis can run up into millions of dollars, impacting reputation, revenue, clients, staff, investors, and recovery, while leaving a permanent online legacy.
Our unique objective approach prevents an embarrassing scenario like that from happening.
We integrate into your approval pipeline, focusing on six sensitive areas: press releases, web content, social media, executive statements and memos, advertising, and promotions.
Any words, images, or actions that may potentially anger current and potential customers or outside special interest groups are flagged and assigned a risk factor. We suggest better alternatives and preventative actions so the end results land on point, mitigating backlash and trouble.
We offer three solutions:
1) Integrate as expert impartial crisis guardrails.
2) Build a highly effective internal checks and balances system.
3) Help interview, hire and train a Crisis Prevention Officer.
WE PROTECT YOUR
VULNERABLE AREAS
PRESS RELEASES
EXECUTIVE STATEMENTS & MEMOS
WEB CONTENT
ADVERTISING
SOCIAL MEDIA
PROMOTIONS
We are the most sensible company reputation safeguard for all stakeholders.
If you do not have an emergency crisis plan in place, we will create one for you.
The Four Corners Group allows you to sleep at night knowing your company -- your investment -- isn't going to blow up from something they should not have done.
DREW KERR
Founder and President
"Drew is exactly what you want from a communications expert: he's hard-working, dependable, clever, well-connected, and persistent. I've used Drew on behalf of several of my companies, each time with excellent results."
-- Michael Kubin, EVP
INVIDI Technologies
"There are simply too many positives to provide about him. However, the net net is that he is a partner in the truest sense of the word."
-- Keith A. Grossman, President
MoonPay
PHOTOGRAPHER: Allison Michael Orenstein STYLING: On Camera Image Consulting
My clients see me as a trusted and plainspoken adviser, as well as many other roles over the years: strategic coach, teacher, organizer, speaker, and relationship creator. One calls me his "third base coach."
After several years at CBS and Radio City Music Hall Productions, I opened up my own communications consultancy in 1990 to help founders and executives shape their visions -- sometimes from scratch. One of my earliest projects was rolling out AOL's then-new advertising and marketing platform.
I am interviewed by journalists about brand crises and changes, and write commentaries about communications strategies and best practices for Fast Company, Ad Age, Dow Jones Marketwatch, and Mediapost.
In October 2018, I was lucky enough to tell a story in front of a live audience at The Moth.
I spent many years delivering workshops to and mentoring first-generation American students at LaGuardia Community College's President's Society in Long Island City, NY.
As a communications veteran, nothing makes me happier than collaborating with great clients and steering them past the unnecessary pitfalls so many companies succumb to.
"An ounce of prevention is worth a pound of cure"
-- Benjamin Franklin
CRISIS PREVENTION ADVISORY
The best way to stop a crisis
is preventing it from starting in the first place.
Copyright 2024 Four Corners Communications, Inc. All Rights Reserved.