<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Drew Kerr - The Four Corners Group]]></title><description><![CDATA[I work with tech and Web3 leaders to upgrade their communication and speaking skills.]]></description><link>https://www.four-corners.com/drew-kerr-blog</link><generator>RSS for Node</generator><lastBuildDate>Fri, 24 Jul 2026 08:37:06 GMT</lastBuildDate><atom:link href="https://www.four-corners.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[The one trait good communicators share]]></title><description><![CDATA[Musician Lenny Kaye quoted Patti Smith during a "Fresh Air" radio interview: "Progress isn't the future. It's keeping up with the present." Never heard that before. I wrote it into the Google Doc I keep for quotes and phrases that capture my attention. You can't be a good communicator if you are not a good observer. You have to collect words, phrases, and images like toys and then use them later.  Observations are the building blocks of every leader's anecdotes, visions, ideas, writings, and...]]></description><link>https://www.four-corners.com/drew-kerr-blog/good-communicators-are-good-observers</link><guid isPermaLink="false">6a627fe959dc3f2805c39936</guid><pubDate>Thu, 23 Jul 2026 20:59:59 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5df01e_7eed3e26c8324fe7b3e405ddc774880f~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Drew Kerr</dc:creator></item><item><title><![CDATA[Add some Springsteen into your keynote]]></title><description><![CDATA[Nobody can deny Springsteen has a magic connection with all of his audiences, no matter where in the world he performs. Here is how you can borrow a page from his playbook when you deliver a keynote: BREAK THE FOURTH WALL. 1) Step away from the podium.  2) Proceed around the front of the room while talking.  And then... 3) WALK INTO THE AUDIENCE. That's right. Break the invisible wall and roll right down the aisle.  Everybody's looking at you. And you are looking at all of them.  Read their...]]></description><link>https://www.four-corners.com/drew-kerr-blog/add-some-springsteen-into-your-keynote</link><guid isPermaLink="false">6a627cac59dc3f2805c3911d</guid><pubDate>Thu, 23 Jul 2026 20:48:36 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5df01e_05c5248123c849efa92bca8719e61efd~mv2.jpg/v1/fit/w_800,h_466,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Drew Kerr</dc:creator></item><item><title><![CDATA[All keynotes are not the same]]></title><description><![CDATA[In 2025, Amy Webb opened her annual Trend Report keynote at SXSW by telling everybody to place a little wooden block under their butts. The year before, she started the Trend Report with a photo of an exposed woman's thong from the year 2000: "The year we wore our underpants on the outside." This year, dressed in a long black veil, she gave a surprise eulogy for her annual Trend Report keynote -- the reason why 1,500 audience members showed up! -- because "sometimes you get to burn down what...]]></description><link>https://www.four-corners.com/drew-kerr-blog/all-keynotes-are-not-the-same</link><guid isPermaLink="false">6a627b6321af5c246d026c8f</guid><pubDate>Thu, 23 Jul 2026 20:38:52 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5df01e_f032b40225e648c8b3c1f0c64215af14~mv2.jpg/v1/fit/w_800,h_561,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Drew Kerr</dc:creator></item><item><title><![CDATA[The "Never Why Rule"]]></title><description><![CDATA[When you are networking at WebSummit, TOKEN or a dinner party, it's always best to start your questions with "how," "what," "when" and "where."  "." Both negotiating expert Chris Voss and story science professor Angus Fletcher endorse this strategy. In describing his technique for training your intuition through conversation, Fletcher explains:  "" -      -,...]]></description><link>https://www.four-corners.com/drew-kerr-blog/the-never-why-rule</link><guid isPermaLink="false">6a627917532301fe59f5ea56</guid><pubDate>Thu, 23 Jul 2026 20:34:34 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5df01e_3f15a3e9de8148dbb2b4bdb482f66032~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Drew Kerr</dc:creator></item><item><title><![CDATA[Dylan or Springsteen: which are you?]]></title><description><![CDATA[As a speaker, you can either be   or  . They both have a lot in common as poetic and charismatic singer/songwriters  But as performers, they could not be more different, according to this analogy by NY Times journalist David Marchese: BOB DYLAN: "If you see him live, it almost feels like the crowd is incidental. He's going to be doing whatever he's doing, whether or not people show up." BRUCE SPRINGSTEEN: "He clearly sees his job as engaging in...]]></description><link>https://www.four-corners.com/drew-kerr-blog/you-can-be-dylan-or-springsteen</link><guid isPermaLink="false">6a62769ab252e37e4d360acf</guid><pubDate>Thu, 23 Jul 2026 20:24:38 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5df01e_9f0107a5029144cd8e34fa71b563cad9~mv2.jpg/v1/fit/w_509,h_392,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Drew Kerr</dc:creator></item><item><title><![CDATA[How Reddit CEO Steve Huffman pivoted on Semafor's podcast]]></title><description><![CDATA[On Semafor's Mixed Signals podcast, Reddit CEO Steve Huffman was confronted by the co-host reading negative social media posts about him.  Yet, Huffman pulled off the kind of three-part pivot that I teach executives and founders who face similar surprises. Let's look at what Huffman did:  :   . "We've all forgotten why we hate me," Huffman replied bluntly with a laugh, taking a little strategic air out of the balloon. Huffman...]]></description><link>https://www.four-corners.com/drew-kerr-blog/how-reddit-ceo-steve-huffman-pivoted-on-semafor-s-podcast</link><guid isPermaLink="false">6a627596ace6596cfe41fbc6</guid><pubDate>Thu, 23 Jul 2026 20:15:20 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5df01e_e7704cd05e91406ea966cc0ca861a7ed~mv2.jpg/v1/fit/w_800,h_628,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Drew Kerr</dc:creator></item><item><title><![CDATA["The Grandma Test"]]></title><description><![CDATA[The little old lady in this photo can make or break how you speak. Executives spend most of their time talking shop with people who finish their sentences for them. Then they're booked on a mainstream business panel or land in front of investors who've never worked a day in that industry.  They forget they're not at the office anymore and sound like they're speaking Archaic Sumerian.  The best executives glide between those two worlds -- the INSIDE and the OUTSIDE.  That's why I created an...]]></description><link>https://www.four-corners.com/drew-kerr-blog/the-grandma-test</link><guid isPermaLink="false">6a62749621af5c246d025ae1</guid><pubDate>Thu, 23 Jul 2026 20:10:40 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5df01e_e7bdeee8c21042c7902a058ba8919a57~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Drew Kerr</dc:creator></item><item><title><![CDATA[The 3 languages all tech leaders must know]]></title><description><![CDATA[Every tech executive and founder has to be fluent in three languages: The language you speak to people INSIDE the industry.  The language you speak to people OUTSIDE the industry. The body language that shows confidence to ALL those people. You have to be understood clearly in all three. However, the SECOND language is the one that decides whether you stay stuck inside your industry bubble or connect with potentially valuable investors, media, peers, and colleagues who live outside it....]]></description><link>https://www.four-corners.com/drew-kerr-blog/the-3-languages-all-tech-leaders-must-know</link><guid isPermaLink="false">6a627169ace6596cfe41f259</guid><pubDate>Thu, 23 Jul 2026 20:06:48 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5df01e_32caefde51b74b439b76441f467ce816~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Drew Kerr</dc:creator></item><item><title><![CDATA[The "Industry Poach Rule"]]></title><description><![CDATA[High-end wedding planners give sexier quotes to the press than their celebrity clients.  Here's how you can use the same technique. In a Wall Street Journal article about Taylor Swift wedding security, many high-end wedding planners compared an event like this to combat zones and con jobs. Sharon Sacks: "'    , '   ." Michelle Rago: "      ." Roman Chiporukha...]]></description><link>https://www.four-corners.com/drew-kerr-blog/the-industry-poach-rule</link><guid isPermaLink="false">6a626fe4424f5a9980a5b49e</guid><pubDate>Thu, 23 Jul 2026 19:53:17 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5df01e_eb72abb77d404e4392df465a41d648ba~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Drew Kerr</dc:creator></item><item><title><![CDATA[The brand narratives of Anthropic and OpenAI]]></title><description><![CDATA[The reason Anthropic won its top Cannes Lions award in advertising can be described in two sentences: OpenAI wants the world know what AI can do for you. Anthropic wants the world know it cares about them. I cannot wait to see how both Sam Altman and Dario Amodei explain their brands at their investor road shows, now that they have both filed for IPOs. Who will tell the more compelling story?]]></description><link>https://www.four-corners.com/drew-kerr-blog/the-different-brand-narratives-of-anthropic-and-openai</link><guid isPermaLink="false">6a626d0a59dc3f2805c36a57</guid><pubDate>Thu, 23 Jul 2026 19:36:59 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5df01e_4746233e7016468f8be337166bfcbfa0~mv2.jpg/v1/fit/w_800,h_449,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Drew Kerr</dc:creator></item><item><title><![CDATA[The communication upside to stock market crashes]]></title><description><![CDATA[When the stock market tanks, that's when you see the best clever quotes from analysts appear. Here is how you play in that league if you want reporters to quote you. The people who are top of the list for comments expertly use metaphors, idioms, similes, and analogies to describe what is happening -- the big picture, the movement, the sentiment.  Exhibit A, one of the best in the tech sector, is Dan Ives at Wedbush Securities 1) "We will continue to go through a number of  ...]]></description><link>https://www.four-corners.com/drew-kerr-blog/stock-market-crashes-bring-out-the-best-quotes</link><guid isPermaLink="false">6a62693021af5c246d023fce</guid><pubDate>Thu, 23 Jul 2026 19:33:37 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5df01e_8f45c514e0e74cb390bf39ad0efc2bfe~mv2.jpg/v1/fit/w_800,h_450,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Drew Kerr</dc:creator></item><item><title><![CDATA[Don't hand the keys over to your keynote]]></title><description><![CDATA[100% TRUE: A CEO told me that every year, he farmed out the first draft of his annual keynote speech to a board member. When he received it back, he re-edited the whole thing because it didn't reflect his point of view. Here is the the number one most important speech of the year for your company -- everything riding on these 30 minutes in front of hundreds of franchisees, investors, and board members -- and you don't even agree with the guy who wrote it? The most successful keynotes are not...]]></description><link>https://www.four-corners.com/drew-kerr-blog/don-t-hand-the-keys-over-to-your-keynote</link><guid isPermaLink="false">6a62646e532301fe59f5b7a4</guid><pubDate>Thu, 23 Jul 2026 19:17:58 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5df01e_782f1123bb984ace8a8596a0882ce735~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Drew Kerr</dc:creator></item><item><title><![CDATA[The cake: content vs. delivery]]></title><description><![CDATA[A CEO shared this unconventional view about public speaking with me:  "Content is the icing on the cake. Delivery is the cake." I think it is time to change bakeries. Delivery and content are both the icing on the cake and the cake if you want to excel as a speaker. One without the other is like watching a film with great acting but a bad script -- they know how to deliver their lines but the substance is confusing and doesn't make sense.  Data, charts, and numbers are impressive, but they...]]></description><link>https://www.four-corners.com/drew-kerr-blog/the-cake-content-vs-delivery</link><guid isPermaLink="false">6a626311ace6596cfe41ce1f</guid><pubDate>Thu, 23 Jul 2026 18:56:54 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5df01e_0d1fd65db15a46a0a18ff2a66ca4c557~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Drew Kerr</dc:creator></item></channel></rss>