ROLL CALL OF
SELF-INFLICTED PR DISASTERS
THAT COULD HAVE BEEN PREVENTED
October 2022 - present
Click on the brand to read press coverage of each recent stoppable crisis
Adidas (October 2022)
Adidas (September 2023)
Adidas (July 2024)
Adobe
AirAsia
American Airlines
Anheuser-Busch
Apple
Balenciaga
Baltimore Orioles
Better.com
Black Label Paper
BMW
Bumble
Carta
Cloudflare
CNN
Coca-Cola
Condor Airlines
Delta Airlines
DevTernity
Divino Seas
Doritos
DraftKings
ESPN (October 2023)
ESPN (July 2024)
FabFitFun
FedEx
Google
H&M
HBO
Internet Brands
Intuit
Kellogg's
Kyte Baby
Lionsgate
Louis Vuitton
M&Ms
Messari
MillerKnoll
Momofuku
NBCUniversal News Group
OpenAI
PwC
Quantas
Selena Gomez
Southwest Airlines
Sports Illustrated
Spotify
Starbucks
Stellantis
Sticker Mule
T-Mobile
Target
United Airlines (June 2023)
United Airlines (July 2024)
WarnerBros Discovery
Washington Commanders
WebSummit
Wells Fargo
Wendy's
Woolworth's
Zara
Zoom