"THE RED LIST"
SELF-INFLICTED PR DISASTERS
THAT COULD HAVE BEEN PREVENTED
October 2022 - present
Click on the brand to read press coverage of each mess that could have been averted with a crisis prevention expert.
Adidas (October 2022)
Adidas (September 2023)
Adidas (July 2024)
Adobe
AirAsia
American Airlines
Anheuser-Busch
Apple
Balenciaga
Baltimore Orioles
Bath and Body Works
Better.com
Black Label Paper
BMW
BOS Nation Football Club
Bumble
Carta
Cloudflare
CNN
Coca-Cola
Condor Airlines
Delta Airlines
DevTernity
Divino Seas
Doritos
DraftKings
ESI Construction
ESPN (October 2023)
ESPN (July 2024)
FabFitFun
FedEx
Google
H&M
HBO
Hims and Hers
Internet Brands
Intuit
Kalshi
McDonald's
Messari
MillerKnoll
Momofuku
NBCUniversal News Group
Neuberger Berman
PwC
Quantas
Selena Gomez
Southwest Airlines (2023)
Southwest Airlines (2025)
Sports Illustrated
Spotify
Starbucks
Stellantis
Sticker Mule
T-Mobile
Target
Ticketmaster
TikTok
Tropicana
United Airlines (June 2023)
United Airlines (July 2024)
United Healthcare
WarnerBros Discovery
Washington Commanders
WebSummit
Wells Fargo
Wendy's
Woolworth's
YesMadam