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The Four Corners Group

CRISIS PREVENTION SPECIALISTS

We trouble-proof brand reputations.

FOR START-UPS

HOW NOT TO SAY AND DO

STUPID THINGS

SPEAKING

INTERVIEW

AVAILABILITY

SELF-INFLICTED

CRISIS

DATABASE

HIMS & HERS CEO'S PROVOCATIVE TWEET SINKS STOCK 6%

BUMBLE USERS REVOLT AGAINST ILL-CONCEIVED BILLBOARDS

CLOUDFLARE'S BUNGLED LAYOFFS GO VIRAL FOR WEEKS

SUBSCRIBERS CANCEL AFTER FABFITFUN RUNS INSULTING PROMO

TECH CONFERENCE IMPLODES AFTER CREATING FAKE FEMALE SPEAKERS

All of these crises could have been stopped.
Who will stop yours?

Introduction
TOM HANKS SHOT - LOW RES.jpg.jpg

The best way to stop a crisis is for it to not happen in the first place.

The Four Corners Group protects companies and their investors by deterring potential problems objectively before they go public.

 

By smoothly integrating into our clients, we guide them around controversies with better, safer solutions. 

25% of a company's value is its reputation. With more customer, political and cultural scrutiny than ever before, every company and investor needs the best guardrails to nip trouble in the bud.
 

Our clients are organizations and their stakeholders 

which prioritize their valuable reputations and know the importance of avoiding self-inflicted or external wounds.

We also provide qualified start-ups with special communications services packages especially tailored for them.

Veteran communications expert
Drew Kerr, founder of The Four Corners Group.

Read Shari Berg's article about
the necessity of The Four Corners Group:
"Preventing 5-Alarm Fires
That Can Ruin Your Brand
"

"An ounce of prevention is worth a pound of cure"

                                      -- Benjamin Franklin

Times Have Changed

In today's fast-moving, unforgiving world,
everything you say and do is scrutinized.

You need a safeguard system,
not time and money putting out five-alarm fires.

More established companies and start-ups are being brought down by a lack of good internal guardrails

 

Many of them are in the cross-hairs of angry social media campaigns, political and cultural groups, and even their own customers' wrath.

What do they call have in common? No impartial viewpoint looking out for their own best interests.


These calamities happen all the time. The updated database below underscores why you have every reason to be on alert.

The Four Corners Group provides a powerful safety net against the destruction to your credibility and finances that a crisis can bring. 

Damaged Companies

PERPETUALLY UPDATED DATABASE OF
SELF-INFLICTED PR DISASTERS
THAT COULD HAVE BEEN PREVENTED

 

"We had a process failure internally that we will fix."

                         -- Zoom CEO Eric Yuan admits to the press the                                 internal bungling of their new terms of service 

"I came up with a very, very dumb idea to vent my frustration."

                         -- HBO Chief Casey Bloys explains why he had his                                 staff create fake Twitter accounts to attack TV critics.

HOW YOU WIN.

HOW WE WORK.

The costs of a publicity crisis can run up into millions of dollars, impacting reputation, revenue, clients, staff, investors, and recovery, while leaving a permanent online legacy. 

Our unique objective approach prevents an embarrassing scenario like that from happening.

We integrate into your approval pipeline, focusing on six sensitive areas: press releases, web content, social media, executive statements and memos, advertising, and promotions. 

Any words, images, or actions that may potentially anger current and potential customers or outside special interest groups are flagged and assigned a risk factor. We suggest better alternatives and preventative actions so the end results land on point, mitigating backlash and trouble.

We offer three solutions:

1) Integrate as expert impartial crisis guardrails. 

2) Build a highly effective internal checks and balances system.

3) Help interview, hire and train a Crisis Prevention Officer.

THE AREAS WE MONITOR

PRESS RELEASES

EXECUTIVE STATEMENTS & MEMOS

WEB CONTENT

ADVERTISING

SOCIAL MEDIA

PROMOTIONS

We are the most sensible company reputation safeguard for all stakeholders.

 

If you do not have an emergency crisis plan in place, we will create one for you. 

The Four Corners Group allows you to sleep at night knowing your company -- your investment -- isn't going to blow up from a mistake that was not caught.

How We Work. How You Win.
Bloomberg logo
eMed logo
INVIDI Technologies logo
YouGov BrandIndex logo
Steady logo
DriverTV logo
Engine Group logo
BrightLine logo
HyphaMetrics logo

DREW KERR

Founder and  President

LinkedIn logo
Drew Kerr, founder of The Four Corners Group

"Drew is exactly what you want from a communications expert: he's hard-working, dependable, clever, well-connected, and persistent. I've used Drew on behalf of several of my companies, each time with excellent results."

            -- Michael Kubin, EVP
                INVIDI Technologies

"There are simply too many positives to provide about him. However, the net net is that he is a partner in the truest sense of the word."

            -- Keith A. Grossman, President
                MoonPay

PHOTOGRAPHER: Allison Michael Orenstein  STYLING: On Camera Image Consulting

My clients see me as a trusted and plainspoken adviser, as well as many other roles over the years: strategic coach, teacher, organizer, speaker, and relationship creator. One calls me his "third base coach."

After several years at CBS and Radio City Music Hall Productions, I opened up my own communications consultancy in 1990 to help founders and executives shape their visions -- sometimes from scratch. One of my earliest projects was rolling out AOL's then-new advertising and marketing platform.

I am interviewed by journalists about brand crises and changes, and write commentaries about communications strategies and best practices for Fast CompanyAd Age, Dow Jones Marketwatch, and Mediapost.

In October 2018, I was lucky enough to tell a story in front of a live audience at The Moth.

I
spent many years delivering workshops to and mentoring first-generation American students at LaGuardia Community College's President's Society in Long Island City, NY.

 

As a communications veteran, nothing makes me happier than collaborating with great clients and steering them past the unnecessary pitfalls so many companies succumb to.

 

"Who will guard the guardians?"
                                  -- Juvenal

The Four Corners Group logo

CRISIS PREVENTION ADVISORY

The best way to stop a crisis

is for it not to happen in the first place.

Four Corners pizza in Barcelona

Copyright 2024 Four Corners Communications, Inc. All Rights Reserved.

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