CRISIS PREVENTION SPECIALISTS
We trouble-proof the value and reputation of brands.
"THE RED LIST"
HIMS & HERS CEO'S PROVOCATIVE TWEET SINKS STOCK 6%
BUMBLE USERS REVOLT AGAINST ILL-CONCEIVED BILLBOARDS
LIONSGATE CAUGHT PUTTING FAKE QUOTES FROM REAL CRITICS IN FILM AD
SUBSCRIBERS CANCEL AFTER FABFITFUN RUNS INSULTING PROMO
PALO ALTO NETWORKS TARGETED FOR SEXIST TRADE SHOW BOOTH
All of these crises could have been stopped.
Who will stop yours?
THE BEST WAY TO STOP A CRISIS IS
FOR IT TO NOT HAPPEN IN THE FIRST PLACE.
Famous last words: "A PR crisis couldn't happen to us."
Thousands of public and private companies found out the hard way that they DO happen. And it's very expensive, damaging, and permanent.
With more customer, political and cultural scrutiny than ever before, every company and investor needs the best safeguards.
According to the World Economic Forum, 25% of a company's value is its reputation. You can't treat it as an afterthought.
We keep your business out of damage control, preserve your revenues and relationships, and assure your brand stays clean on the Internet.
Veteran communications expert
Drew Kerr, founder of The Four Corners Group
Read Drew Kerr's article
"The 3 laws of shutting up that every leader needs for staying out of trouble"
Read Shari Berg's article about
the necessity of The Four Corners Group:
"Preventing 5-Alarm Fires
That Can Ruin Your Brand"
"An ounce of prevention is worth a pound of cure"
-- Benjamin Franklin
PHOTOGRAPHER: Allison Michael Orenstein STYLING: On Camera Image Consulting
In today's fast-moving, unforgiving world,
everything you say and do is scrutinized.
You need a safeguard system,
not time and money putting out five-alarm fires.
THE COSTS OF IGNORING CRISIS PREVENTION:
* MILLIONS OF DOLLARS IN CRISIS MANAGEMENT FEES
* DAMAGED REPUTATION AND COMPANY VALUE
* DECREASE IN REVENUE
* TURMOIL WITH CLIENTS, STAFF, AND INVESTORS
* LONG RECOVERY
* PERMANENT ONLINE LEGACY
SEE "THE RED LIST":
A PERPETUALLY UPDATED DATABASE OF
SELF-INFLICTED PR DISASTERS
THAT COULD HAVE BEEN PREVENTED.
"We had a process failure internally that we will fix."
-- Zoom CEO Eric Yuan admits to the press the internal bungling of their new terms of service
"I came up with a very, very dumb idea to vent my frustration."
-- HBO Chief Casey Bloys explains why he had his staff create fake Twitter accounts to attack TV critics.
THE AREAS WE MONITOR
PRESS RELEASES
EXECUTIVE ACTIONS
WEB CONTENT
ADVERTISING
SOCIAL MEDIA
PROMOTIONS
DREW KERR
Founder and President
"Drew is exactly what you want from a communications expert: he's hard-working, dependable, clever, well-connected, and persistent. I've used Drew on behalf of several of my companies, each time with excellent results."
-- Michael Kubin, EVP
INVIDI Technologies
"There are simply too many positives to provide about him. However, the net net is that he is a partner in the truest sense of the word."
-- Keith A. Grossman, President
MoonPay
PHOTOGRAPHER: Allison Michael Orenstein STYLING: On Camera Image Consulting
My clients see me as a trusted and plainspoken adviser, as well as many other roles over the years: strategic coach, teacher, organizer, speaker, and relationship creator. One calls me his "third base coach."
After several years at CBS and Radio City Music Hall Productions, I opened up my own communications consultancy in 1990 to help founders and executives shape their visions -- sometimes from scratch. One of my earliest projects was rolling out AOL's then-new advertising and marketing platform.
I am interviewed by journalists about brand crises and changes, and write commentaries about communications strategies and best practices for Fast Company, Ad Age, Dow Jones Marketwatch, and Mediapost.
In October 2018, I was lucky enough to tell a story in front of a live audience at The Moth.
I spent many years delivering workshops to and mentoring first-generation American students at LaGuardia Community College's President's Society in Long Island City, NY.
As a communications veteran, nothing makes me happier than collaborating with great clients and steering them past the unnecessary pitfalls so many companies succumb to.
"Who will guard the guardians?"
-- Juvenal
CRISIS PREVENTION ADVISORY
The best way to stop a crisis
is for it not to happen in the first place.
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