THE RED LIST
SELF-INFLICTED PR DISASTERS
THAT COULD HAVE BEEN PREVENTED
October 2022 - present
Adidas (October 2022)
Adidas (September 2023)
Adidas (July 2024)
Adidas (August 2025)
Adobe
AirAsia
American Airlines
Anheuser-Busch
Apple
Arc'teryx
Balenciaga
Baltimore Orioles
BarkBox
Bath and Body Works
Better.com
Black Label Paper
BMW
BOS Nation Football Club
Bumble
Carta
Citi
Cloudflare
CNN
Coca-Cola
Condor Airlines
Delta Airlines
DevTernity
Divino Seas
Doritos
DraftKings
ESI Construction
ESPN (October 2023)
ESPN (July 2024)
FabFitFun
FedEx
Google
H&M
Hims and Hers
Internet Brands
Intuit
Kalshi
McDonald's
Messari
MillerKnoll
Momofuku
NBCUniversal News Group
Neuberger Berman
Palo Alto Networks
The PGA
Prada
PwC
Quantas
Selena Gomez
Set Active
Southwest Airlines (2023)
Southwest Airlines (2025)
Sports Illustrated
Spotify
Starbucks
Stellantis
Sticker Mule
Swatch
T-Mobile
Target
Ticketmaster
Twitch
United Airlines (June 2023)
United Airlines (July 2024)
United Healthcare
WarnerBros Discovery
Washington Commanders
WebSummit
Wells Fargo
Wendy's
Woolworth's
YesMadam
INTERVIEW
AVAILABILITY