My role as your fractional Chief Communications Officer
I am a highly seasoned expert at embedding into companies to solve the communication and alignment issues often mistaken for execution problems.
Operating organically allows me to bring positive change from within with greater speed and ease.
My belief: a GTM strategy succeeds when an entire organization speaks clearly as one unique voice.
Let's work on it together.
According to 2025 Axios HQ research, broken communication costs companies $54,860 per senior employee earning over $200k.
My embedded engagements are mostly in the tech, finance/crypto, and data research fields.
Here is what you're buying for this engagement:
Crushing silos to build direct pipelines
Crafting and teaching precise uniform messaging
Training for knockout presentations and sales calls
Solving neglected issues with your community
Elevating content quality and output for discovery
Managing outside PR firms for better results
Optimizing staff time for producing more outcomes
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Why this arrangement works consistently:
THE WISDOM FACTOR
Thirty years across many organizations brings a pattern recognition and objective perspective that one company cannot.
THE TRUTH FACTOR
There is no career climbing or internal politics for me. My assessments are honest with no ulterior motives.
THE COST FACTOR
I provide executive-level counsel without the steep overhead of executive-level salary, equity, and benefits
CASE STUDY
TON Foundation is the Switzerland-based non-profit organization that acts as the principal steering and development body for TON blockchain.
Staff located across Europe, Dubai, Russia, and the US.
"We needed to define how support sounds to users, not just what we say, but how we say it. Drew brought real structure to that process. The guidance he gave us on sensitive topics was particularly valuable: clear, practical and something my team could actually apply in conversation that was easy to get wrong."
-- Levon Omarov, head of CX
TON Foundation
"Drew helped rebuild and reshape the comms function at TON Foundation. Collaborating with Drew on thought leadership and key PR launches has been a highlight for me. I've learned a lot from his strategic thinking and editorial instinct along the way."
-- Salvador Chillaron, head of digital
TON Foundation
I spent December 2025 through April 2026 as their internal Executive Communications Advisor with company e-mail and Slack accounts.
When I arrived, the challenges that awaited me ranged from nobody knowing the brand narrative and the PR firm being siloed to hazy instructions to blockchain developers and the CEO's infrequent and indistinct social media posts.
This is what I accomplished while doing my 1:1 communications training with the CEO: