THE FOUR CORNERS BLOG by Drew Kerr: the art and science of communication -- tech and Web3

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The FOUR CORNERS Blog
by Drew Kerr

Meta head Mark Zuckerberg talking about AI

Meta head Mark Zuckerberg talking about AI

The measure of a credible spokesperson

PUBLIC SPEAKING

Drew Kerr

2 min read

Don't even think about tweeting this -- unless you're a billionaire

Don't even think about tweeting this -- unless you're a billionaire

Don't even think about tweeting this -- unless you're a billionaire

MEDIA RELATIONS

Drew Kerr

2 min read

A lesson in mutual respect at a Stevie Wonder tribute

A lesson in mutual respect at a Stevie Wonder tribute

A lesson in mutual respect at a Stevie Wonder tribute

PUBLIC SPEAKING

Drew Kerr

1 min read

Sonny Rollins had a story that was too good to be true

Sonny Rollins had a story that was too good to be true

Sonny Rollins had a story that was too good to be true

Drew Kerr

2 min read

The one trait good communicators share

The one trait good communicators share

The one trait good communicators share

COMMUNICATION TECHNIQUES

Drew Kerr

1 min read

Public speakers can borrow a page from Bruce Springsteen's playbook.

Public speakers can borrow a page from Bruce Springsteen's playbook.

How Bruce Springsteen can help your keynote

PUBLIC SPEAKING

Drew Kerr

1 min read

Amy Webb opened her annual Trend Report keynote at SXSW by telling everybody to place a little wooden block under their butts.

Amy Webb opened her annual Trend Report keynote at SXSW by telling everybody to place a little wooden block under their butts.

She started her keynote by giving a eulogy

PUBLIC SPEAKING

Drew Kerr

1 min read

The best way to open a conversation at a tech industry event.

The best way to open a conversation at a tech industry event.

The "Never Why Rule"

Drew Kerr

1 min read

As a speaker, you can either be 𝗕𝗼𝗯 𝗗𝘆𝗹𝗮𝗻 or 𝗕𝗿𝘂𝗰𝗲 𝗦𝗽𝗿𝗶𝗻𝗴𝘀𝘁𝗲𝗲𝗻.

As a speaker, you can either be 𝗕𝗼𝗯 𝗗𝘆𝗹𝗮𝗻 or 𝗕𝗿𝘂𝗰𝗲 𝗦𝗽𝗿𝗶𝗻𝗴𝘀𝘁𝗲𝗲𝗻.

Dylan or Springsteen: which speaker are you?

PUBLIC SPEAKING

Drew Kerr

1 min read

Reddit CEO Steve Huffman was confronted by negative social media posts about him.

Reddit CEO Steve Huffman was confronted by negative social media posts about him.

How Reddit CEO Steve Huffman pivoted on Semafor's podcast

MEDIA RELATIONS

Drew Kerr

2 min read

Grandma can make or break how you speak.

Grandma can make or break how you speak.

"The Grandma Test"

Drew Kerr

2 min read

Every tech executive and founder has to be fluent in three languages.

Every tech executive and founder has to be fluent in three languages.

The 3 languages all tech leaders must know

COMMUNICATION TECHNIQUES

Drew Kerr

1 min read

wedding planners compared an event to combat zones and con jobs

wedding planners compared an event to combat zones and con jobs

The "Industry Poach Rule"

Drew Kerr

1 min read

The reason Anthropic won its top Cannes Lions award in advertising can be described in two sentences.

The reason Anthropic won its top Cannes Lions award in advertising can be described in two sentences.

AI didn't write the brand narratives of Anthropic and OpenAI

Drew Kerr

1 min read

Dan Ives at Wedbush Securities is one of the most quoted analysts in the tech sector.

Dan Ives at Wedbush Securities is one of the most quoted analysts in the tech sector.

The communication upside to stock market crashes

COMMUNICATION TECHNIQUES

Drew Kerr

1 min read

The most successful keynotes are not drafted by anybody who has a financial stake in the company.

The most successful keynotes are not drafted by anybody who has a financial stake in the company.

The one person who should not write your keynote

PUBLIC SPEAKING

Drew Kerr

1 min read

Delivery and content are both the icing on the cake and the cake if you want to excel as a speaker.

Delivery and content are both the icing on the cake and the cake if you want to excel as a speaker.

The battle of content vs. delivery

PUBLIC SPEAKING

Drew Kerr

1 min read

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