Credit union CEO's radioactive Facebook post backfires thanks to her sister

Unlike Vegas, what goes on in Facebook, does not stay in Facebook. Especially when the culprit is your own sister!!!
Ask Jane Smith, the CEO of Saginaw, MI-based Family First Credit Union, who found out the hard way that Facebook posts can go just as viral as other social media platforms.
She took her family on a 10-day trip to Nova Scotia and before boarding, they took a photo together. She then put the photo through ChatGPT to alter it so that each person was wearing a LAKE AMERICA sweatshirt.

The caption below it read: "Like Our Sweatshirts? Not Sure Canada Will." Followed by "lol lol."
She posted it on her private Facebook page, and it was flagged for AI content.
So what happened? Smith's sister Lila reposted the photo on Facebook publicly without the AI marker.
That photo went viral, sparking furious backlash from residents in the country they were now vacationing in. They had to cut short the trip because they were receiving death threats.
In a statement to TV station ABC News 12, Smith apologized, calling the image "insensitive, distasteful, and in poor judgment. "Though the image did not depict a real event, I understand that the image was hurtful and offensive. I made a mistake."
Family First Credit Union's board also issued a statement calling the post "unacceptable" and saying even though the post was made in Smith's personal capacity, and without the credit union's authorization or knowledge, it is determining what steps to take.
Yes, an amazingly stupid stunt for the CEO of a credit union to do. The "it was a joke" explanation never works when you are supposed to be a grown adult with a big public-facing job capable of making responsible decisions.
Assuming Facebook was private? Smith was sabotaged by her very own sister!
I wonder who will be not be invited to Thanksgiving dinner this November.



