"The Social Reckoning" trolls Mark Zuckerberg in their marketing campaign

SONY's "The Social Reckoning," which opens Friday, launched a pretty ballsy marketing campaign -- on Meta's Instagram platform. It's quite a burn.

Interspersed with short clips from the film, there are three key screens:

1) "Mark Zuckerberg will LOVE The Social Reckoning *

2) * Instagram doesn't fact check most ads.

3) Why should we?

As you can see in the caption on the right, they wrote: "Let's see how long it takes to take this down."

This is the equivalent of David insulting Goliath's mother.

Meta Platforms: $1.85 Trillion USD market capitalization.

SONY: $139.7 Billion USD market capitalization.

That makes Meta roughly 13 times larger than SONY.