AI didn't write the brand narratives of Anthropic and OpenAI

The reason Anthropic won its top Cannes Lions award in advertising can be described in two sentences:

OpenAI wants the world know what AI can do for you.

Anthropic wants the world know it cares about them.

I cannot wait to see how both Sam Altman and Dario Amodei explain their brands at their investor road shows, now that they have both filed for IPOs. Who will tell the more compelling story?