Wisdom from the co-writer of the "Deadpool" movies

Great keynote and presentation advice from, of all people, the co-scriptwriter for all three "Deadpool" movies:

"Comedy, much like other forms of communication, is best delivered in short bursts," Rhett Reese says on Matt Abrahams' podcast.

So find a rhythm that ends with the most impactful word of the sentence.

"We try not to write past our punchline. It comes at the end of the sentence," he explains.

"The brain hears the funny word, it wants to laugh, but then it hears subsequent words, it needs to assimilate those words and understand what's being communicated there, and I think it somewhat muffles and, or mutes the comedy."

The placement of the most important word is everything.

You give it a little space to land so it hits at maximum impact, like a beat.

This rule goes beyond comedy.

It's about sinking your point into your audience, like a harpoon, at just the right times so they don't forget them.