The "Industry Poach Rule"

High-end wedding planners give sexier quotes to the press than their celebrity clients. Here's how you can use the same technique.

In a Wall Street Journal article about Taylor Swift wedding security, many high-end wedding planners compared an event like this to combat zones and con jobs.

Sharon Sacks: "𝗪𝗲'𝗿𝗲 𝗻𝗼𝘁 𝗷𝘂𝘀𝘁 𝘄𝗲𝗱𝗱𝗶𝗻𝗴 𝗽𝗹𝗮𝗻𝗻𝗲𝗿𝘀, 𝘄𝗲'𝗿𝗲 𝗮 𝗦𝗪𝗔𝗧 𝘁𝗲𝗮𝗺."

Michelle Rago: "𝗜𝘁 𝗳𝗲𝗲𝗹𝘀 𝗹𝗶𝗸𝗲 𝘄𝗲 𝗮𝗿𝗲 𝘀𝗽𝗲𝗰𝗶𝗮𝗹 𝗼𝗽𝘀."

Roman Chiporukha compares hiding the real venue from guests to a classic heist film: "𝗜𝘁'𝘀 𝗹𝗶𝗸𝗲 '𝗧𝗵𝗲 𝗜𝘁𝗮𝗹𝗶𝗮𝗻 𝗝𝗼𝗯.' 𝗧𝗵𝗲𝘆 𝘄𝗼𝗻'𝘁 𝗸𝗻𝗼𝘄 𝘄𝗵𝗶𝗰𝗵 𝘁𝗿𝘂𝗰𝗸 𝗵𝗮𝘀 𝘁𝗵𝗲 𝗴𝗼𝗹𝗱."

Tech executives and founders have a choice when they are interviewed, on panels, or addressing teams: you can speak in black and white or color. If you want to be quoted, you go with color.

Here is the trick: 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗾𝘂𝗼𝘁𝗲, 𝗯𝗼𝗿𝗿𝗼𝘄 𝘁𝗵𝗲 𝗰𝗼𝗺𝗽𝗮𝗿𝗶𝘀𝗼𝗻 𝗳𝗿𝗼𝗺 𝗮 𝘄𝗼𝗿𝗹𝗱 𝘁𝗵𝗮𝘁 𝗵𝗮𝘀 𝗻𝗼𝘁𝗵𝗶𝗻𝗴 𝘁𝗼 𝗱𝗼 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂𝗿 𝗼𝘄𝗻 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆. 

Nobody expects it, so nobody forgets it.