When you're in third place, you can do this.

When you are the number three product in your category, you can get away with doing things like this:

90s relic MapQuest announced they will not change the name of Lake Ontario to Lake America.

So far, the blowback for defying President Trump's executive order is... nothing.

However, MapQuest is now the number one navigation app download in the App store, a distinction they likely never had before. I hope they enjoy it while it lasts.

I don't think MapQuest's CEO is on Secretary of The Interior Doug Burghum's speed dial.

But hold on to your ginger ale, everybody. The next person on the Burghum hotline may be CEO Tim Cofer of Plano,TX-based Keurig Dr. Pepper about changing the name of Canada Dry.